Genesis cars get manufactured in Ulsan, South Korea for world distribution, but Genesis Motor, LLC has offices in Russelsheim, Germany; Namyang, South Korea; and Irvine, California right here in the US. These worldwide locations are where Genesis models, their features, and designs get planned and executed for the future. This South Korean luxury automaker only debuted a few years ago; to take the brand that it spun off from to luxurious new levels. Shoppers throughout the Conroe or greater Houston areas can find these exquisitely-designed luxury cars for purchase or lease here at Genesis of Conroe, located just a 20-minute drive outside of Spring, TX.

A Brand of Tradition and Advancement

Genesis executives wanted the brand wanted to represent not only luxury, but to reflect the culture of Korea itself. Peter Schreyer, current president of design management for Genesis Motors' parent company, helped design the vision of this luxury automaker for the world. In a recent interview for Forbes about Genesis, Schreyer talked about the culture he noticed in Seoul and other South Korean cities, and how that culture helped influence the shape of the Genesis brand.

"There is a duality to Korean culture – on the one hand, they are very daring but also strategic thinkers," Schreyer said. He brought up how tradition plays a huge role in Korean culture but also a sense of "hyper-modernity." "The electronics, tech, art, fashion, music, K-pop - there is such a vibe in Seoul, and knowingly or unknowingly it influences us designers." This influence helped shape the vision for the brand as one of modern luxury, which drivers near Cypress, TX of all ages can appreciate in their next car.

What's Next for Genesis?

The Genesis brand initially debuted to have six new models in their lineup throughout the 2020s. As of now, we have three Genesis sedans available near Tomball, TX, and a new Genesis luxury crossover, the GV80, slated to debut in Conroe by summer, 2020.

Test Drive a New Genesis Today

The Korean luxury brand, Genesis, has come a long way in such a short time thanks to the efforts of its innovative designers and manufacturers. We invite you to check out a new Genesis for yourself at Genesis of Conroe and test drive one today. You will find us conveniently located less than 15 minutes outside of The Woodlands, TX. See you soon!