While the Genesis GV80 will not come available for purchase until the summer, Genesis of Conroe wants to share with you one of the more interesting innovations this luxury SUV will contribute: its colors. Engineers and designers at Genesis created a palette of many achromatic and matte colors with unique names and unique painting techniques you will not find on other cars. All of these colors will soon become available when we offer the 2021 Genesis GV80 up for purchase or lease at Genesis of Conroe. Shoppers will find our new Genesis inventory here on I-45 N in Conroe and less than 40 minutes outside Houston.

When the GV80 debuts, at our Conroe Genesis dealership near Cypress, TX, you will be able to enjoy it in one of many unique shades, including:

  • Cardiff Green
  • Lima Red
  • Gold Coast Silver
  • Melbourne Grey
  • Matterhorn White

Unique Colors with Unique Names

The first thing Spring, TX shoppers may notice are the unique names of these colors; it's no coincidence each shares a name with a famous city of the world. Genesis designers created these colors so that when you see this SUV driving by, it might remind you of skiing in Switzerland or exploring the desert cities in Brazil. Her Seung-Wan, a researcher for the Genesis Color Team, explained the name choice in a recent interview. "The signature color of GV80 would be Cardiff Green," Her said. "Next would be Lima Red, which was named after the city of Lima, where its desert is famous for red sand. Cardiff Green represents the luxury of GV80, whereas Lima Red symbolizes the sportiness of GV80."

Her Seung-Wan also talked about the reasoning for Cardiff Green as the signature color, as opposed to the others. "The reason is quite simple," Her said. "We wanted to express the unique character and the luxury that GV80 has. So far, automakers generally used achromatic colors for their premium models. But we needed to excel for our very first SUV."

Learn More Today

While the 2021 Genesis GV80 will not come available for purchase or lease until summer 2020, you may contact us at Genesis of Conroe to receive exclusive updates. Shoppers near The Woodlands may also test drive one of our existing Genesis luxury sedans to learn more about our other new cars. You will find us less than a 40-minute drive outside of Tomball, visit Genesis of Conroe today!